About

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I set up Lynchpin when I was editor of a lifestyle magazine back in 2015 to support SMEs with their sales and marketing plans.

During the pandemic I have pivoted the business from being a media and marketing agency to offering creative project management services on a freelance basis.

I take the lead role in planning, executing, monitoring, controlling and closing projects. I am happy to be accountable for the entire project scope, project team, resources, and the success of the whole project.

Clients I’m working with at present include:

Keep Wales Tidy – as a Green Key Consultant liaising with establishments across the whole of Wales particularly in the tourism & hospitality sector. My responsibilities include educating and encouraging operation directors at hotels, conference centres, attractions plus highlighting the benefits of Green Key to owners of campsites, cafes and restaurants to apply for Green Key accreditation.

Track My Business – assisting with project managing their online marketing. Recently launching a new website and the liaison between designers, copy writers and photographers.

Matt Cant Photography – I am the lead production manager of a variety of photo and film shoots. At present we are working within the tourism industry in Wales for a variety of local councils.

Retro Sounds Radio – I advice the management team and generate advertising sales for the commercial department. This new online radio station is due to launch May 2021

NSG Financials – I am advising on and supporting the team on their marketing plan and specifically assisting with creative ideas for their social media campaigns.

Brød – social media management for a Danish bakery that has a couple of stores in Cardiff

The Hair Business – marketing advisor to the MD

StartUps excite me. I enjoy working with new business founders. I help them clarify the vision of their StartUp and how it fits in with their personal goals. I advise and assist with sales & marketing plans, social media content and delivery, product launch events and provide introductions to funding and investment experts

I am a confident presenter and host networking clubs and events for a variety of businesses via platforms such as zoom and clubhouse.

My latest personal projects include learning how to journal and wild swimming.

Side hustle – when we aren’t in a pandemic I host well-being weekends in beautiful beach abodes along the West Welsh coastline. Once the lockdown restrictions are relaxed I’ll be launching new dates. Watch this space!