I set up Lynchpin when I was editor of a lifestyle magazine back in 2015 to support SMEs with their media strategies.

During the pandemic I pivoted the business from being a media and marketing agency to offering creative project management services on a freelance basis.

Why Lynchpin?

Well I’m a bloody good connector and I love my surname Lynch 

In all honesty a Linchpin is a person who is vital to a business, organisation or establishment. (Nurses are the linchpins to the NHS)

I take the lead role in planning, executing and managing all sort of creative projects. I am happy to be accountable for the entire project scope, project team, resources, and the success of the whole project.

Recently I have been commissioned to be a locations scout to find venues, establishments, homes and talent within the tv/film/photography industry

Here are some of the clients and projects I’m working with at present:

Paul Bach Locations – working closely with Paul, I am his freelance locations scout for tv / film productions within Wales

Matt Cant Photography & Film – I am the lead production manager of a variety of photo and film shoots. At present we are working within the tourism industry in Wales for a variety of local councils.

Keep Wales Tidy – as a Green Key Consultant liaising with establishments across the whole of Wales particularly in the tourism & hospitality sector. My responsibilities include educating and encouraging operation directors at hotels, conference centres, attractions plus highlighting the benefits of Green Key to owners of campsites, cafes and restaurants to apply for Green Key accreditation.

Track My Business – assisting with project managing their online marketing. Recently launching a new website and the liaison between designers, copy writers and photographers.

Creative StartUps excite me. I enjoy working with new business founders. I help them clarify the vision of their StartUp and how it fits in with their personal goals. I advise and assist with sales & marketing plans, social media content and delivery, product launch events and provide introductions to funding and investment experts

What else does the Lynchpin love to do??


In my spare time I am on a mission to highlight and showcase amazing spaces and independent businesses based near or along the Welsh coast

If you run a business near the Welsh coast please DM me, as I’d love to help you.

I know how tough it is to market your own brand and I know if it’s not money it’s time constraints that stop you from focusing on your sales & marketing plans

I know every corner of Wales and I certainly know how to promote awesome establishments within the tourism and hospitality industry. I also am an expert in arranging collaborations within local businesses and help build thriving communities

So let’s connect!

Side Projects: